LIIAR interpretation...

Language - Camera angles, colour, codes, conventions, layout --> 'splash' (front -page image), house style (the look of the magazine/style)

Institution - Q (published by BAUER), Kerrang (published by EMAP), NME (published by IPC), Metal Hammer (published by FUTURE), Mixmag (published by DEVELOPMENT HELL)

Bauer also produce: Take a break, Bella, That's life
EMAP also produce: Smash Hits, Nintendo Official Magazine, The Face
IPC also produce: Look, TV Times, Marie Claire
Future also produce: PC Gamer, Photoplus, Mountain Biking UK
Development Hell also produce: The Word, Don't Stay In

Ideology - The ideology of a magazine is portrayed as the morals, values and messages that are suggested by its front cover.
NME; New Music Express - connotes bringing you new music quickly. The magazine's front cover suggests it is the 'enemy' of other music such as pop as the cover is indie - Foals, Florence and the Machine, Vampire Weekend etc.
Q; Quality - High standards, suggested by the glossy paper used for the front cover. The cover images is Paul McCartney, his name is on a gold 'plaque' connoting excellence and quality. This issue includes a 26 page special on McCartney, you can only see his eyes in the image which again connotes 'quality'. This particular issue has two covers in one, it is advertising Glastonbury. The magazine features U2 vs Muse - grabs the attention of two generations as well as promoting them and Glastonbury. Synergy is involved with this magazine.
Metal Hammer; The cover artist is Avenged Sevenfold who connote intimidation. The sunglasses on the front man connote the 'rock star' image. The magazine inspires individuals to look like the bands featured inside it making it an aspirational magazine.

Audience - Can be defined by age, gender, type, social class. Social Class can defined into 6 groups;
A- upper-middle class: barristers, directors etc.
B- middle class such as: teachers, accountants etc.
C1- lower middle class such as: sales people, police, nurses etc.
C2- skilled working class such as: builders, electricians, plumbers etc.
D- working class such as: manual workers, shop workers, apprentices etc.
E- under class such as: casual labourers, state pensioners, long-term unemployed, students etc.

Representation - target audience, central image, music behind the magazine, ideology of the magazine all present the representations within the magazine.